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It’s a multimillion dollar mazel tov.
LoveShackFancy founder Rebecca Hessel Cohen hosted a blowout bat mitzvah for her 12-year-old daughter, Scarlett, at the Plaza Hotel last weekend, with some cynics slamming the celebration as “over the top.”
The business maven, whose luxe lifestyle brand is valued at more than $360 million, spared no expense, transforming the hotel’s historic ballroom into “Club Cohen” — a hot pink tween dreamland complete with confetti, a DJ, and a five-tier cake.
Cohen created seven different dresses for her daughter’s big day, as well as a custom pearl-embroidered Torah cover and tallit.
Monogrammed kippahs and Stanley mugs also doubled as gifts for those lucky enough to be invited.
Cohen’s brand, which sells $425 floral frocks and $65 scented candles, is beloved by the Big Apple’s young and rich.
The 44-year-old founder described her daughter’s event as “the most epic dream night of our lives,” and the extravagance immediately prompted social media trolls to speculate about the cost of the event.
“I’m guesstimating between $1 [million] to 2 million,” one online pundit pontificated. “Just the Plaza ballroom buyout and food and beverage minimum for her number of guests are a massive expense.”
“Def $2 [million] to 3 million,” another theorized, before a third chimed in: “I’m saying $3 million. She had $250K in flowers.”
However, Scarlett isn’t the only nepo baby to have a blowout bat mitzvah
Jennifer and Omer Horev, the founders of burgeoning restaurant chain Pura Vida Miami, hosted a luxe New York-themed celebration for their daughter, Emma, in Florida last month.
The W Hotel in South Beach was transformed into a mini makeshift Manhattan for the event, with organizers even installing a fake subway car and a yellow cab.
Meanwhile, a pop-up bodega offered guests luxe merch and Swedish candy from the high-end chain Bon Bon.
Emma’s bat mitzvah was perhaps the most high-profile to occur in the Sunshine State since Arabella Kushner’s in 2023.
The daughter of Ivanka Trump and granddaughter of President Donald Trump had her coming-of-age ceremony at Trump National Doral Miami, the luxury golf club and resort.
Arabella wore multiple outfits during the celebration, including a custom metallic layered gown.
The event didn’t appear to feature any celebrity performances, which has become commonplace at other nepo baby bar and bat mitzvahs.
Adam Sandler and his wife, Jackie, threw a lavish bat mitzvah for their daughter, Sunny, in 2022, with pop stars Halsey and Charlie Puth performing for a crowd that included Jennifer Aniston and Taylor Lautner.
Meanwhile, in 2016, real estate mogul Ben Ashkenazy paid a pretty penny to have Drake perform at his daughter Gigi’s bat mitzvah.
Although the fee wasn’t disclosed, TMZ reported that Drake charged between $300,000 and $600,000 for private performances at the time. The blowout celebration was held at Manhattan’s iconic Rainbow Room at the top of Rockefeller Center.
In 2015, Hudson News mogul Jimmy Cohen purportedly spent $1 million on his daughter Jaclyn’s bat mitzvah party, where Nick Jonas serenaded a crowd of tweens.
That seven-figure sum was blown out of the water, however, by David H. Brooks, the former CEO of DHB Industries, who notoriously spent $10 million on a lavish 2005 bat mitzvah for his daughter, Elizabeth.
Stars such as Aerosmith, 50 Cent and Stevie Nicks performed.
But it’s not just the girls who go all out, with the bar mitzvahs of many boys being just as opulent.
In 2016, Brooklyn Beckham’s billionaire father-in-law Nelson Peltz reportedly spent $2 million on the bar mitzvah party for his twin sons, Zachary and Gregory.
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