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Fashion’s putting on heirs.
From catwalks to campaigns, from haute magazines to New York Fashion Week, a fresh crop of celebrities’ kiddies — those ever-notorious “nepo babies” — are storming the scene.
It’s a 2025 takeover that’s spotlighting a new wave of Gen Z, Gen Alpha and Gen Beta hotshots, some still in diapers, owing to the popularity of their VIP parents (or grandparents), rather than their own blood, sweat and top-tier tears.
Nepotism at its finest.
And haters aren’t happy about it.
Apple Martin, 21, daughter of Oscar winner Gwyneth Paltrow and Coldplay frontman Chris Martin, is the latest luminary of luxe lineage to ink a designer deal.
The Vanderbilt University junior, also the granddaughter of “Meet the Parents” actress Blythe Danner, announced her collaboration with fashion house Self-Portrait via Instagram Reels on Tuesday.
But the glamour gal’s good fortune was met with a bit of bad blood from online detractors, prompting vitriolic comments like, “Nepo baby. No thank you,” and “Think we missed the mark on this one.”
The nastiness notwithstanding, rising stars, those shamelessly riding mom and dad’s coattails, show no signs of stopping simply because of a few jibes and jabs from social media meanies.
Here are fashion’s most famously infamous, preening nepo babies of the year.
Romeo Beckham
He’s Spicing up his résumé.
With the chiseled cheeks of his soccer icon dad and the posh profile of his pop star mom, David and Victoria Beckham, Romeo, 23, shines as the newest face of sportswear imprint Champion. The accolade closely trails his glitzy gig as the star of Balenciaga’s recent handbag campaign.
Romeo was also just named “Fall’s Most Wanted” as the cover-guy of VMan, a men’s fashion mag.
It’s a fitting honor for Posh Spice’s kid, indeed.
Chloe Malle
Being a nepo baby might be en vogue, but Chloe Malle, actress Candice Bergen’s is taking the title to new heights.
A confessed “proud nepo baby,” the 39-year-old has been named Anna Wintour’s successor as Vogue magazine’s new editor-in-chief.
“There is no question that I have 100% benefited from the privilege I grew up in,” Chloe, an employee at Vogue since 2011, told the New York Times. “It’s delusional to say otherwise. I will say, though, that it has always made me work much harder.”
Dean Lee Jagger Sedlick
Of course he’s got moves like Jagger — the rocker is his grandpa.
Representing for Gen Beta babies — children born in 2025 and beyond — Mick Jagger’s grandson, Dean, cuts a cute smile in a Zara Kids campaign with mom Georgia May Jagger.
The Rolling Stones frontman’s legacy rolls on.
Sunday Rose Kidman-Urban
Every day is likely a great day when your folks are Nicole Kidman and Keith Urban.
Sunday Rose, the A-listers’ 17-year-old daughter, is basking in the glow of their greatness as a recent cover girl for Nylon, leading the magazine’s “It” series.
It’s a modish nod that follows the Gen Zer’s role as both a runway and campaign model for Italian fashion house, Miu Miu.
Zaya Wade
It’s a slam dunk every time she steps out in style.
On the heels of her epic runway debut during Miu Miu’s Paris runway show, Zaya, 18, sizzles alongside fellow nepo babies Amelia Gray Hamlin and Francesca Scorsese in MAC’s “Born Famous” makeup promotion.
With parents NBA legend Dwayne Wade and actress Gabrielle Union as her biggest cheerleaders, Zaya’s star knows no limits.
Amelia Gray and Francesca Scorsese
The two head-turners, both showstoppers in their own right, served stunning looks for MAC’s campaign in May.
Amelia, 24, slayed side-by-side with her buzz-making mother, Lisa Rinna — a former “Real Housewives of Beverly Hills” star and wife of actor Harry Hamlin — pushing the brand’s non-sticky Lipglass Air and Lipglass Original gloss.
Francesca, the 25-year-old daughter of filmmaker Martin Scorsese, also captivated the camera in the ad, clutching MAC shopping bags while faux paparazzi snapped pics.
Luca Cruz Comrie
When you’re born with Hilary Duff’s stuff, there is nearly nothing you can’t do. And the former Disney diva’s son, Luca Cruz Comrie, is living proof.
The 13-year-old — whom Duff welcomed with her ex-husband, professional hockey player Mike Comrie — modeled cool fits for Zara Kids this summer.
It’s likely the first of many hot jobs for the child of “Lizzie McGuire.”
Henry Samuel
He’s sealing big deals in fashion — Heidi Klum and Seal’s son, that is.
Henry, 19, strutted his stuff for Kith’s fall 2025 show in Noho last month.
At the top of the year, the in-demand teen, who stands at an impressive 6-foot-5, made his runway debut at Lena Erziak’s haute couture show in Paris.
Kai Schreiber
Naomi Watts admittedly “squealed with pride” as daughter Kai, 16, wowed in Valentino during Paris Fashion Week this spring.
The proud mama and actress — who shares Kai with Tony winner Liev Schreiber — plastered pics of her haute kid all over her Instagram account.
Kai also posed with pizzazz for the designer’s pre-fall campaign.
Robert Irwin
He’s got the thunder down under — crikey!
Robert, the late Steve Irwin’s 21-year-old son, stripped down to his skivvies in an underwear campaign for Bonds, an Australian clothing brand.
With snakes, spiders and lizards as his co-stars, the shirtless stud shared photos from the shoot on Instagram, writing, “Proud to celebrate Australia’s most iconic animals and the most iconic underwear!”
Ísadóra Bjarkardóttir Barney
Taking command of the catwalk — just as mom, Bjork, did with music in the ‘90s — Ísadóra Bjarkardóttir Barney, 22, slayed in choice togs at Copenhagen Fashion Week in August.
But the brunette isn’t too keen on the nepo baby nickname. She recently insisted that nepotism has not served her as an up-and-coming model.
“Financially, sure, it can get you super far,” Isadora told the Sydney Morning Herald. “But in terms of one’s own personal journey … it doesn’t help you very much.”
Holden Fletcher
Brendan Fraser beamed with pride as his son Holden, 21, walked the runway at Todd Snyder’s fall 2025 show at New York Fashion Week in February.
The “Whale” star was spotted filming his pride and joy from the front row of the flashy fête.
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