With Europe being the most visited continent in the world, how can tourism flows be managed in a way that supports local communities while also adapting to the challenges of climate change?
Speaking at the Euronews Travel & Tourism Summit in Brussels, Eduardo Santander, CEO and Executive Director at the European Travel Commission (ETC), described the continent as becoming a “museum or attraction park” for the world’s travellers.
“There’s nothing wrong” with that, he said, adding that an attraction park or museum can be a “perfect place to be” when it is “well organised” and “well managed”.
In the latest edition of the World Economic Forum’s Travel & Tourism Development...
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