One of Northern California’s most popular party rivers is trying to curb dangerous summer chaos with a new $2 shuttle service after years of traffic snarls, illegal parking, pedestrian accidents and overcrowding.
The South Yuba River — a favorite warm-weather destination for swimming, floating, cliff jumping and sunbathing — attracts hundreds of thousands of visitors each year.
But the seasonal influx has created persistent safety issues. Cars line narrow highways, visitors walk alongside fast-moving traffic, and popular recreation areas become packed, reported The San Francisco Chronicle.
To that end, beginning over the Fourth of July weekend and running through Labor Day, Nevada County is launching a pilot shuttle service to the Highway 49 crossing near Hoyt’s Crossing — one of the river’s busiest access points.
The 14-passenger shuttles will operate from 9 a.m. to 6 p.m. every Friday, Saturday, Sunday and public holiday, departing every 30 minutes from the Nevada City Government Center.
Each ride costs $2, with credit cards and electronic payments accepted.
Officials hope the service will reduce dangerous roadside parking, improve emergency access and keep visitors from walking along narrow highway shoulders beside speeding traffic.
“It creates a real safety hazard and limits emergency access for accidents and fires,” Nevada County Supervisor Sue Hoek said in a statement.
More than half of the river’s visitors come from the Bay Area, according to a 2024 county survey, and officials hope the new service will ease growing congestion along the scenic 39-mile river corridor.
“We want to test and see what people think, what people do,” said Shavati Karki-Pearl, recreation economy program manager for Nevada County’s Community Development Agency.
“Will it mitigate traffic and unsafe parking? Will it stop people from walking on a narrow shoulder with speeding cars going by? It’s a safety concern.”
The shuttle is the latest effort to address longstanding problems tied to overcrowding, partying and unsafe behavior along the river.
Authorities — including California State Parks, the California Highway Patrol, the Nevada County Sheriff’s Office and local fire agencies — have stepped up enforcement against alcohol consumption and illegal fires and barbecues. They installed additional no-parking signs and five emergency call boxes in areas with spotty cell service, handed out free life jackets, and deployed “river ambassadors” to pick up litter and educate visitors about safe recreation.
Despite those efforts, officials said the river’s busiest swimming holes can still become chaotic, with high water in some years contributing to drownings and swift-water rescue calls.
“There’s a definite draw here, and unfortunately, I think we’ve gone over what our parks can handle,” Sgt. Ryan Randar, a peace officer supervisor with California State Parks’ Sierra District, said.
Randar said traffic backups and parking issues have also sparked clashes between residents and out-of-town visitors.
“People get aggravated. There have been fistfights. We’ve had a few pedestrians get run over on the highway.”
Drivers who park illegally can face citations ranging from $162 to $321, and some vehicles may also be towed and impounded.
“Two dollars per person on the (shuttle) bus is nothing compared to getting a citation,” Randar said. “Using that service will make this a safer place to recreate.”
Officials said this year’s lower-than-normal water levels have kept crowds lighter than usual so far, but visitation traditionally surges beginning with the Fourth of July holiday.
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