A new KFC restaurant in McKinney, Texas, is about much more than debuting a new design.
“This is the Kentucky Fried comeback made real in one restaurant,” KFC US President Catherine Tan-Gillespie told Fox News Digital.
The restaurant, dubbed Open House, serves as a testing ground for how the 75-year-old fast-food chain that Colonel Harland Sanders founded might modernize without abandoning the things that made it famous.
KFC’s challenge isn’t necessarily getting Americans to remember the brand.
It’s getting them to think about it when deciding what to eat today.
“There is a massive love for this American icon,” Tan-Gillespie said. But in the US…
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