A popular Spanish vacation island is looking to attract wealthier American tourists as officials grapple with overtourism issues and growing anger among locals.

Mallorca, one of Spain’s Balearic Islands, is one of Europe’s most popular vacation destinations. The island welcomed more than 13 million tourists in the first 10 months of 2025, according to official data from the Balearic Islands Statistics Institute.

Though it may seem counterintuitive amid concerns about overtourism, local officials said that attracting fewer, wealthier visitors could help shift Mallorca away from its reputation as a party destination among Europeans, they told…

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