An online activewear brand has announced its closure after facing online backlash earlier this year.

SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023.

Back in May, the couple issued an apology after Mrs. Wright shared a personal Snapchat that many accused of “shaming” a man while he was using a rowing machine.

In the clip, the gymgoer was filmed through a window, with the caption: “Turns out me and @emilyy have been doing the rower wrong all these years.”

A post on the company’s social media pages on Wednesday night confirmed the closure of the business three months after the saga.

“Thank you to everyone who has…

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