As the old adage goes, a picture is worth a thousand words. Light, shadows, depth of field and colour can all be used to capture a sense of place and tell a destination’s story. Icelandair, however, decided to turn that theory on its head.

And typically, when an airline launches a search for a new photographer, you’d expect a pristine portfolio to be part of the application. That was not the case with Blanche Mortemard, who had something rather different: a “camera roll of bad photos”, as described to Euronews Travel.

Out of 127,642 people who came forward to share their, well, lack of photographic talent in the hopes of being crowned the…

Read the full article at EURONEWS.COM