As restaurant chains pull back in California amid rising labor costs and the state’s $20 fast-food minimum wage, Freddy’s Frozen Custard & Steakburgers CEO Chris Dull is betting bigger on the Golden State, arguing it gets a “bad rap” as a place to do business.
“I feel like California gets a bad rap. It’s hard to find markets that offer you the same level of densities that you see in and around the state of California,” Dull told Fox News Digital.
“It’s a state that has historically been a good state for restaurant brands. Volume is there to be had and lots of guests for you to speak to and turn into raving fans,” he added.
BILL MAHER, WOODY…
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