Canadian Tire Inc. says its customers are increasingly focused on maximizing value and that higher sales last quarter were thanks to new AI pricing strategies and its growing loyalty program to help meet consumers where they are, along with heightened demand during the FIFA World Cup.

Other retailers like Dollarama and Walmart recently reported higher sales from consumers looking for value, and Metro said Wednesday that it plans to convert 10 stores to Food Basics discount grocery banners to meet that trend.

Greg Hicks, president and CEO of Canadian Tire Inc., said on a call with analysts Thursday that “consumer sentiment remained soft” during…

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