Dyson is expanding into oral care with a $499 smart toothbrush that uses a built-in camera and targeted liquid jet to clean between teeth.

The CameraJet, which launches on Tuesday, uses a 100,000-pixel macro camera and artificial intelligence to identify gaps between teeth and automatically directs mouthrinse toward them.

The $499 device marks Dyson’s latest expansion beyond the vacuum cleaners and hair care products for which the company is best known, adding another high-priced consumer product to its lineup.

Dyson says the camera can analyze 28 images per second. Its software can trigger the jet within 100 milliseconds of detecting a gap.

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