Dozens of popular European destinations have brought in fines, taxes and other restrictions on travellers in recent months, in an attempt to combat overtourism.
However, in 2024, Copenhagen took a very different approach. The Danish capital began rewarding tourists who demonstrate responsible and conscious behaviour through the CopenPay initiative.
The main aim of this scheme is to show travellers that climate actions can be much easier than they think, in an effort to promote sustainable tourism.
Incentives include providing free bike rentals, boat tours and lunches for travellers who help out in communal gardens, collect litter and take…
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