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Home » Exclusive | Influencer goes viral for massive, ‘insane’ Super Bowl snack stadium
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Exclusive | Influencer goes viral for massive, ‘insane’ Super Bowl snack stadium

News RoomNews RoomFebruary 7, 2026No Comments
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Exclusive | Influencer goes viral for massive,  ‘insane’ Super Bowl snack stadium

A Tennessee mom became the MVP of Super Bowl party hosts after she went viral for her massive wooden snack tray in the shape of a football stadium.

Every February, influencer Samantha Bauchmann debuts a new handcrafted snack stadium on social media — but this one was a major touchdown — racking up 15 million views this week on TikTok and Instagram in two days.

“I’ve done Super Bowl stadiums in the past that would do well. I’ve built them with soup can risers, office supplies. They got like a million views or so . . . but they didn’t go that viral,” she told The Post of the 36 x 48-inch tabletop treat holder.

The mom of four boys, who has 775,000 Instagram followers, stocked the stadium with potato and tortilla chips, wraps, raw veggies, salsa, guacamole, soda cans, and water bottles — never imagining her pregame test run would become so popular.

“It was kind of like a last minute thing,” she said.

Bauchmann, who lives in Brentwood, asked her husband to create the snack container after finding design instructions online from influencer Samantha King, who runs the account @niftymom.

“I’ve always wanted an official charcuterie board snack stadium. And my husband is really good with woodworking, and this year I finally convinced him,” she said.

“He would come home every day from work and just get on it.”

The labor of love — which included sealing the wood with food-safe stain, wax and conditioner — took a week to complete.

It even has goalposts.

She shrugged off haters who wondered “what happened to feminism?” — since she made her hubby do all the work.

“We always work as a team. We’ve always been that way,” she said.

“I support him and everything that he does, and he supports me in everything that I do. So I just like to share that with the world.”



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