In a town where it feels like everyone is required to manifest their best life over an overpriced matcha, one writer has built a viral empire on pure, unadulterated, hate.

LA resident Adam Rotstein has become the internet’s favorite “professional hater,” racking up millions of combined views across Instagram and TikTok by systematically tearing down Southern California’s trendiest enclaves and hot spots.

Across his feed, Rotstein’s hit list takes blistering aim at the absurdities that make Los Angeles ripe for a ribbing: the Malibu Country Mart, where he skewers the performative zen of people who “think they’re rustic and crunchy, but live in…

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