The 2026 NFL season has officially kicked off, and for Fanatics, it’s yet another football campaign to impact and enhance the fan experience.

For Fanatics Betting and Gaming, it began with the launch of Fanatics Sports & Casino, a single app that was launched last week that gives fans one destination to bet, trade or play and much more.

Fanatics Betting and Gaming CEO Matt King called last night’s start to the season “Christmas Eve” and referred to Thursday night’s bout between the San Francisco 49ers and Los Angeles Rams in the first-ever NFL game in Australia as “Christmas Day.” That’s because King couldn’t be more excited for how his sector…

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