Brielle Kohlbeck

September 16, 2026 — 3:22pm

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While Victoria spent tens of millions bringing the season-opening NFL game between the San Francisco 49ers and the LA Rams to Melbourne, new modelling shows that tourism spending across the city is expected to dwarf that investment.

NAB has predicted more than $300 million will be spent in Melbourne businesses on Friday and Saturday. The spending is expected to come from domestic and overseas visitors in the pubs, hotels, shops and restaurants across the CBD, Docklands and MCG.

NAB analysed a…

Read the full article at SMH.COM.AU