Florida Attorney General James Uthmeier sued Netflix on Wednesday, accusing the streaming giant of misleading subscribers by promising an ad-free, privacy-focused service while secretly collecting years of behavioral data — including from children’s profiles — to build the advertising business it long insisted it would never create.

The 66-page lawsuit alleges Netflix built its brand by assuring consumers that paying a monthly subscription meant they could avoid the surveillance-driven advertising model used by other major technology companies. Instead, Florida alleges Netflix quietly collected extensive user data before launching its…

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