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Ontario Premier Doug Ford says the $25,000 price tag for his Lake Ontario sign was public money well worth spending because of the promotional benefits it brought.

Last week, Ford travelled to Winona, Ont., to unveil a giant blue sign that reads “Lake Ontario now and always” in both English and French.

The sign was a response to U.S. President Donald Trump, who issued an executive order renaming the body of water “Lake America” as part of his trade war with Canada.

The premier’s office said it cost the public roughly $25,000 to print the sign.

Speaking at an unrelated event that was closed to…

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