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Ford Motor Company is refreshing its best-selling F-150 pickup for 2027 with hands-free towing technology, updated styling and the first-ever F-150 Carhartt edition.
Greg Christensen, Ford’s general manager of North America Trucks, told Fox Business that the overhaul was shaped by how customers actually use their trucks — from hauling equipment to work to towing boats and campers on weekends.
One of the biggest additions is BlueCruise with Towing, which allows drivers to travel hands-free, with their eyes on the road, on more than 130,000 miles of compatible highways while towing trailers weighing up to 10,000 pounds.
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“Towing is fundamental to our customers,” Christensen said, adding that more than 75% of F-150 owners tow.
Ford is also updating the powertrain lineup with a new standard 3.0-liter EcoBoost V6 engine, bringing the 5.0-liter V8 back to King Ranch and Platinum models while adding more affordable Tremor and Raptor variants to broaden access to its off-road lineup.
“We are really thinking about customers in that respect and affordability and accessibility,” Christensen said.
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Ford is also expanding its partnership with Michigan-based workwear brand Carhartt, introducing the first-ever F-150 Carhartt package.
Available on 4×4 XLT Crew Cab models, it adds exclusive styling, Carhartt-inspired interior accents, a branded spray-in bedliner and all-weather floor mats.
“We couldn’t be more excited about another iconic American brand partnering with us,” Christensen said, pointing to the companies’ shared roots.
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Earlier this year, Ford and Carhartt unveiled a broader collaboration aimed at highlighting what the companies call the “essential economy.”
As part of that collaboration, the companies also introduced a Ford Super Duty Carhartt truck — a Super Duty XLT pickup co-developed by the two brands and designed for the “essential workers both companies have served for generations,” Ford said at the time.
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