The longevity movement is coming for your mane.

People are increasingly willing to spend lots of money — and time — chasing youth and a longer life. But for some, the journey starts at the tippy top.

Like overall longevity — which uses supplements, tech, diet and other habits to improve from the inside out — “hair longevity” is about getting to the root of healthier hair.

Often a reactive process, traditional haircare aims to tackle issues like dandruff, a dry or oily scalp, breakage or hair loss as they crop up.

“Hair longevity,” on the other hand, addresses issues by going beyond the traditional shampoo, condition and style routine. Also…

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