Greece’s popularity among European travellers looks set to continue into 2027, with the country attracting strong interest from first-time and repeat visitors.

New findings from the Greek National Tourism Organization’s (GNTO) three-part rolling market survey found that 29% of Europeans intend to visit Greece by May 2027 – making it the third most popular Mediterranean destination.

More than half (58%) of those planning a trip have already visited the Hellenic Republic, while 42% plan to visit for the first time.

These findings are from the first part of the survey, which polled 7,896 travellers aged 18 to 64, hailing from the United Kingdom…

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