Hard Mountain Dew is offering a $1 million prize to anyone who can provide proof that Bigfoot exists, as the alcoholic beverage brand launches a fall marketing campaign built around the legendary creature.

The “Bigfoot Bounty” promotion opened Wednesday and runs through Nov. 30, giving adults 21 and older the chance to submit what the company describes as “verified evidence” of Bigfoot’s existence.

“Hard Mountain Dew has always been about chasing bold experiences, and Bigfoot Bounty takes that mindset to the next level,” Erica Taylor, senior brand director for Hard Mountain Dew, said in a statement.

According to Hard Mountain Dew, entries will…

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