This ice cream often sells out in minutes, in limited drops every week — just like the exclusive streetwear merchandise at Supreme.

I visited Henry’s Secret Ice Cream in West Hollywood on drop day: Wednesday at 12 p.m. About 1,000 pints of Chef Brad’s mint chip and mocha almond ripple were purchased for $21–22 each, within five minutes.

Each week, Henry’s sells around 2,000 pints of ice cream, priced between $18–23.

And while it’s expensive for ice cream, it’s cheap compared to the typical product coveted by hypebeasts.

In Los Angeles, a market saturated with independent artisanal frozen dessert brands, Henry’s Secret Ice Cream has managed to…

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