New York Knicks superstar Jalen Brunson, along with his family, announced on Tuesday the launch of Thirty Third Management Group, a family-owned brand advisory firm that will manage his off-court business as well as represent clients across pro sports, business and philanthropy.

It’s been quite the year for Brunson, as he was the leader of a Knicks team that broke a 53-year NBA title drought, and he won NBA Finals MVP in the process. The “King of New York” moniker has followed him ever since, with the Knicks faithful forever indebted to him and his teammates for the pure joy they brought the city.

But if Brunson wasn’t a star already on the…

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