McDonald’s sales growth came in slower than expected when the company released its second quarter earnings on Tuesday, with leaders pointing to execution lapses they say hampered its push to promote value deals aimed at lower-income consumers.

CEO Chris Kempczinski said that weak promotion of value deals and a pullback in the use of digital deals, such as its buy-one-add-one promos, led to a drop in visits from loyal customers – noting that accounted for about two-thirds of the shortfall in customer traffic for the quarter.

Comparable sales for McDonald’s largest market grew 0.8%, below analysts’ estimates of a 1.06% increase, according to…

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