The only thing that will hit harder than the tackles on NFL Sundays this season is the fans’ wallets.

Michael J. Wolf, the co-founder and CEO of Activate Consulting, a leading strategy and consulting firm, said that the NFL has an affordability issue when it comes to fans being able to watch games.

“It is a big affordability issue, and it’s just coming down to the value of teams versus the value of the viewer. And so, essentially, what we’re taking is we’re taking NFL, which is really one the few things that drives people to watch sports and across all these services, and we’re getting people to pay for it,” Wolf said during a recent…

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