Illinois Gov. JB Pritzker showed off his swagger in a tongue-in-cheek social media video Monday, prompting a wave of mockery from critics online.

The video, recorded in black and white and notching more than 1 million views, features Pritzker making a variety of model-like expressions at the camera behind a caption that reads “when you’re in an aura-farming contest and your opponent in JB.” Aura-farming is a common piece of slang used to describe the taking of certain actions with the explicit goal of acquiring swag.

Many social media users did not agree with Pritzker’s assessment of himself.

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