Forget getting there quickly.

For road-trippers, the route itself is increasingly part of the holiday, with global searches for “scenic routes” soaring 170% in the past year.

New research from Avis has ranked Europe’s most winding roads, analysing routes for their length, elevation and number of curves before adding Instagram hashtag volumes and average monthly Google searches to measure their popularity.

The team used Road Curvature maps and AI analysis to count bends, then combined the data into an overall score out of 100 to reveal which roads offer the best mix of scenery, twists and road trip appeal.

While Val d’Orcia in Italy, known for…

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