Southwest Airlines on Wednesday unveiled plans to open its first-ever airport lounges, as the carrier steps up efforts to attract higher-spending premium travelers and diversify revenue streams.

The airline, which has been working to shed its low-cost image and boost ancillary revenue through assigned seating, extra-legroom seats and other product enhancements, said it would partner with JPMorgan Chase to launch its first airport lounges.

Airport lounges have become a powerful attraction for travelers as they offer a quieter place to work or relax, complimentary food and drinks and a more seamless airport experience.

For airlines, they help…

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