The Laughing Cow is no longer laughing and shoppers want to know what wiped the iconic grin off her face.

For the first time in more than 100 years, the laughing red cow has traded her trademark smile for a somber expression on select packages of The Laughing Cow Creamy Original cheese wedges rolling out nationwide.

The surprise makeover is part of a mysterious new campaign dubbed “The Not Laughing Cow,” but the company is keeping shoppers guessing about what wiped the smile from its mascot’s face.

SHOPPERS ARE GOING HOG WILD FOR PIGGLY WIGGLY’S RETRO PIG MERCHANDISE

Bel Brands told Fox News Digital the frown is only temporary and promised the…

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