Back in my day (not that long ago – I’m only a millennial), recommendations from family and friends, along with a YouTube vlog or a scroll through Pinterest snaps, were the go-to sources of travel inspiration. My, oh my, how things have changed since then.

Now, short-form videos on TikTok are increasingly shaping where people want to go and what they want to do abroad, especially among Gen Z travellers born between 1997 and 2012.

TUI Musement looked into how social media is influencing how travellers now discover, book, experience and share their holidays.

In the study conducted across Spain, Italy and the UK, the global tours and activities…

Read the full article at EURONEWS.COM