Walmart is making a new play for younger, style-conscious shoppers with a women’s fashion brand offering most items for less than $25.
The retail giant is rolling out Scenario, a modern bohemian collection featuring apparel, shoes, jewelry, handbags and other accessories, at all of its stores.
The launch includes 280 styles, according to Walmart.
“We’ve been on a journey to democratize fashion by focusing on expanding our assortment, elevating the experience in-store and online, reaching new customers and changing [the] perception [of] Walmart fashion,” a spokesperson for the retailer told FOX Business in an email.
The news was first reported by…
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