Markets 
Former United States Secretary of Homeland Security Kristi Noem has been making headlines amid reports regarding her husband, Bryon Noem.
“Ms. Noem is devastated,” a spokesperson for Kristi told the New York Post in a March 2026 statement, noting that the family “was blindsided” by the claims that Bryon participates in online fetish forums.
“They ask for privacy and prayers at the time,” the statement concluded.
The Daily Mail obtained photos in March 2026 of Bryon wearing pink bike shorts and posing with fake breasts, which appear to be made out of balloons. Bryon was wearing green leggings in another set of images obtained by the outlet.
He allegedly paid $25,000 to speak online with “bimbofication” models, who are people who have made their appearance doll-like with silicone injections and surgical enhancements. Bryon allegedly sent a message to one model, revealing that he loves “huge, huge ridiculous boobs.”
Us Weekly has reached out to Kristi and Bryon for comment.
Kristi was nominated to serve as President Donald Trump’s Secretary of Homeland Security in 2025. Trump removed her from office earlier this year.
Keep scrolling for everything to know about Bryon:
Who Is Kristi Noem’s Husband Bryon Noem?
Bryon Noem has been making headlines for his alleged secret double life after the Daily Mail published photos of him wearing fake breasts in March 2026. It was also reported that he has been seen on fetish sites. The outlet alleged that Bryon has a “kink” involving breasts.
Several models spoke to the publication regarding their alleged interactions with Bryon.
What Is Bryon Noem’s Job?
Aside from being the first gentleman of South Dakota when wife Kristi was governor from 2019 to 2025, he also has a background in finance. He worked as an insurance agent at Bryant State Bank before founding Noem Insurance.
Bryon also launched the “This is South Dakota” initiative, which focuses on creating a stronger South Dakota.
How Long Have Kristi Noem and Bryon Noem Been Married?
Kristi and Bryon have been married since 1992, tying the knot in Watertown, South Dakota.
“I think people know me and we are such a transparent family. I don’t know of another elected official that puts their family life out there, with their kids,” Kristi said of her family in a 2022 interview, calling them “an open book.”
Do Kristi Noem and Bryon Noem Have Kids?
Kristi and Bryon are parents of three kids. Daughter Kassidy was born in April 1994. They later expanded their family with daughter Kennedy in February 1997, while son Booker arrived in May 2002.
What Has Donald Trump Said About Bryon Noem?
After Bryon’s alleged fetish made headlines, the president spoke to the Daily Mail over the phone about the report. “They confirmed it? Wow, well, I feel badly for the family if that’s the case, that’s too bad,” Trump said. “I haven’t seen anything. … I don’t know anything about it. That’s too bad, but I just know nothing about it.”
Read the full article here
