Markets 
These are some game-winning bites.
Kellanova — previously known as cereal behemoth Kellogg — is kicking off the summer of 2026 World Cup soccer with six new, limited-time twists on popular snacks in partnership with the US Soccer Federation (USSF).
Inspired by American team spirit, the new lineup is built for shared moments with the entire pack that “make soccer more than a sport,” the brand says.
Cheez-It, Pop-Tarts, Pringles, Rice Krispies Treats and Town House Crackers are all included in the brands scoring goals this soccer season.
The limited-edition lineup features:
- Cheez-It Original Flags & Stars: With the same iconic cheesy goodness and crunch of original Cheez-It, the brand is now offering the iconic classic in fun, festive flag and star shapes.
- Cheez-It Chili Cheese Dog: A twist on the Cheez-It Original, each bite contains the heat of chili, the rich creaminess of cheese and the savory flavor of a hot dog. It’s a nostalgic flavor with “the taste of summer fairs and late-night cravings all in one perfectly crunchy bite.”
- Pop-Tarts Star-Spangled Blueberry: This variation on the breakfast classic features a red pastry with a sweet blueberry-flavored filling. Each is topped with white icing and festive red and blue sprinkles as a tribute to team pride.
- Pringles Spicy Loaded Nachos: These chips feature the bold, savory flavors of spicy jalapeño and nacho cheese within a crunchy potato crisp. Each bite has a blend of zesty jalapeño, rich cheddar cheese and a kick of savory spices.
- Rice Krispies Treats Red White & Blue Sprinkles: The classic Rice Krispies Treats fans know and love get a festive flair, topped with a sprinkle of patriotic red, white and blue.
- Town House Star-Spangled Original Crackers: The classic, buttery taste of a Town House Cracker is now flag-shaped, with the beloved light, crispy crunch and savory, toasted notes that fans love.
Kellanova and USSF noted that their focus is on bringing people together around the shared moments that make soccer more than just a sport — whether you’re hosting a watch party, going to a game, or providing the snacks.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” Maggie Hoy, Omni Center of Excellence Lead at Mars Snacking, said in a statement.
“Our fans are at the center of everything we do,” said Catherine Newman, chief marketing and communications officer at US Soccer. “This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches and shared experiences that make soccer so special. It’s a fun, accessible way to bring fans closer to the game and to each other.”
The limited-time offerings are set to hit shelves nationwide in May. Fans can also score more exclusives at special in-store displays at select retailers nationwide for a limited time.
The FIFA World Cup kicks off on June 11.
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