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When your wedding budget is pushing six figures — what’s another 15 bucks to bargain with the universe?
Frazzled brides are increasingly turning to Etsy witches to cast “good weather” spells, hoping a little supernatural intervention will protect the most expensive day of their lives from Mother Nature’s mood swings.
Newlyweds and wedding vendors alike are crediting mystical spellcasters with delivering blue skies and sunshine — or at least conveniently timed rainstorms — in a viral trend that has exploded across TikTok.
One couple, posting under @allisonandwillow, shared photos from their picture-perfect ceremony alongside simple advice: “Hire the witch.” They doubled down by telling followers to “get the premium weather spell,” directing viewers to the Etsy shop “Crystal Conjure Magic.”
Wedding photographer Ellamae Ciesilk (@ellamae.c.photographs) admitted she didn’t believe what she heard after shooting one bride’s big day.
“The weather on the day of the wedding was due to be AWFUL,” she wrote in the caption of another recent clip.
“We were all shocked to see the sun shining and later in the day I found out the bride had paid a witch to bring the weather.”
She later revealed: “The bride paid a witch on Etsy for good weather on her wedding day … and the weather delivered.”
Even when the spells don’t completely work, believers say they somehow still do.
TikTok user @emlay.rose shared footage of guests huddled under umbrellas as rain poured over her outdoor ceremony.
But she insisted the spellcaster deserved some credit anyway.
“Paid my Etsy witch to keep the rain away on my wedding day … so naturally it all dumped at once when we went in for dinner, then it stopped again when it was time to go outside for dancing,” she noted.
“Etsy Witch really outdid herself.”
The phenomenon has even spread overseas.
Another wedding photographer filmed an Australian bride this spring holding up her phone while basking in the sun’s rays, explaining, “I paid an Etsy witch $6.50 and she cast a spell for me yesterday for good weather.”
Despite days of heavy rain leading up to the ceremony, she said the sun appeared just in time for the wedding.
The magical mindset may sound bizarre, but for couples staring down ballooning wedding bills, it can be one of the cheapest line items on the budget.
According to a recent Bloomberg report, Chicago bride Cami Danaher spent roughly $100,000 on her wedding but shelled out just $14 for a weather spell after worrying about a February blizzard.
When the day arrived, temperatures climbed to an unusually warm 55 degrees.
Danaher wasn’t necessarily convinced she’d witnessed actual magic.
“Everything could be a lie,” she told the outlet. “Take it with a grain of salt. Who knows what’s going on there.”
Still, she said the spell gave her peace of mind.
And that’s becoming the real product being sold.
The average U.S. wedding now costs $34,200, according to wedding planning site The Knot — thousands more than it did five years ago — while celebrations in cities like New York and Los Angeles can easily climb into six-figure territory.
With so much money on the line, spending less than the cost of lunch on a little supernatural insurance suddenly doesn’t seem so irrational.
As Kimberly Palmer, a personal finance expert at NerdWallet, explained to Bloomberg: “Because the financial part of weddings feel so out of control, people are trying to do whatever they can to maintain control.”
Toronto bride Janae Mariella learned that firsthand after watching her budget spiral well beyond expectations.
By the final stretch of planning, she hired two Etsy witches to cast weather spells for about $25 each.
“When you get to the last two or so weeks of wedding planning, you’re, like, money isn’t real anymore,” she told Bloomberg. “It honestly felt like free money.”
The boom has become so lucrative that Hank Mason, co-founder of the aforementioned store “Crystal Conjure Magic,” told the outlet his shop now performs around 100 weather spells each week for couples chasing sunshine and 70-degree forecasts.
At roughly $15 to $18 per spell, the business is generating well over $1,500 a week.
Another Etsy shop that has become a darling of “WitchTok” brides is “By May Illy,” where hundreds of users swear the spellcasters “come through” by conjuring perfect wedding-day weather.
And wedding weather isn’t the only thing Etsy witches are apparently being hired to handle.
As previously reported by The Post, furious fans of rapper Megan Thee Stallion flocked to self-proclaimed online spellcasters after her split from NBA star Klay Thompson, with some claiming they had paid Etsy witches to hex the Dallas Mavericks guard.
The online frenzy highlighted Etsy’s growing reputation as an unlikely marketplace for everything from love spells and curses to, apparently, blue skies on your wedding day.
Ironically, Etsy has technically banned the sale of supernatural services since 2015, though many sellers appear to skirt the policy by offering personalized ritual guides, PDFs or other digital materials rather than explicitly selling spellcasting itself.
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