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Nevada officials unanimously approved plans for a heart-shaped resort hotel and recreational venue on the far south end of the Las Vegas Strip — and the unusual design is already attracting plenty of attention online.
The Clark County Zoning Commission unanimously approved plans for the proposed heart-shaped resort last week, Fox 5 Las Vegas reported.
The development is proposed on about 12 acres east of Las Vegas Boulevard South, between Mandalay Bay Road and Four Seasons Drive near Haven Street.
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Planners trimmed the project’s scope to a height of 317 feet and 752 hotel rooms, down from the original proposal of 406 feet and 874 rooms, according to industry publication NVBEX.
Renderings show the project — which doesn’t have an official public name yet — centered around a massive, illuminated heart-shaped hotel tower, with a casino, restaurants and retail space spread across the base of the development.
Fox News Digital reached out to Steelman Partners, the project’s architectural firm, for comment.
The concept is planned as a “pedestrian entertainment corridor,” Fox 5 Las Vegas reported.
During the meeting, officials said the site has changed little since the early 2000s, after a previous proposal to build a Ferris wheel stalled.
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On a Reddit forum dedicated to Las Vegas, reactions to the proposal were mixed, with many users criticizing or mocking the design.
“It honestly looks so ugly,” one person wrote.
“We just need a diamond, spade and club hotel,” another joked.
A third user wrote, “This design would make a great 3-story wedding chapel, but not a 29-story hotel.”
Others embraced the over-the-top concept.
“I like this better than the guitar,” one commenter wrote, an apparent reference to the guitar-shaped Hard Rock Hotel currently under construction on the Strip and set to replace the Mirage.
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“It better bring back heart-shaped tubs and those heart-shaped love beds,” another person quipped.
“You guys wanted more theme[d] hotels,” another person said. “Here you go.”
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The proposal comes as Las Vegas continues its shift toward a more upscale tourism market, with luxury hotels, premium dining and major events playing a larger role in the city’s economy.
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That transformation has also brought higher costs for visitors, with travelers increasingly voicing frustration over resort fees, expensive meals and rising hotel prices, Fox News Digital previously reported.
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