Markets 
The first New York Knicks NBA championship in 53 years has the entire city still in rapture days after beating the San Antonio Spurs in five games.
This special moment in Knicks history is something the players have not taken for granted, and one of them is working alongside 1800 Tequila to commemorate the moment in special fashion.
Miles “Deuce” McBride teamed up with the tequila brand to gift his teammates with custom New York-themed bottles of 1800 Milenio Tequila, which is the brand’s luxury expression made for legendary milestones like the Knicks had this season.
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The bottles were designed specifically for the championship season by local illustrator and longtime Knicks fan Fefi. They feature New York City iconography, hometown sayings, and have visual nods to the grit, pride and energy that have been seen throughout this historic playoff run all around the bottle.
There were only 30 bottles created and gifted to the roster and several staff members from McBride, with each one being a personal keepsake to remember this signature moment in New York sports history.
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“I’d say legacy means so much to me. The legacy of 1800 [Tequila] being passed down, it just correlates really well with everything in my life, everything New York, and everything Knicks,” McBride said.
The Knicks made 1800 Tequila the official tequila of the team, and that partnership was on full display during the playoff run. While having sold-out Knicks limited edition bottles, it also launched Row 18(00), which was a campaign featuring New York-based content creators that gave real Knicks fans who may have gotten priced out of attending playoff games at Madison Square Garden the chance to watch from Row 18 inside the arena.
Game 3 of the NBA Finals between the Knicks and Spurs, which marked the first finals game at MSG since 1999, had an average sale price around $7,683, according to Vivid Seats earlier this month. The cheapest ticket to attend was $3,940, and those four-figure prices were also seen earlier in the playoffs.
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