Markets 
Dough deficit.
While this popular pizza chain has recently opened dozens of new locations, the crust could not cover the costs for one franchisee.
Last week, Rogue Fare LLC, which operates five Mountain Mike’s Pizza restaurants throughout the state of Oregon, filed for Chapter 11 bankruptcy.
According to court papers, the petition, which was filed in the US Bankruptcy Court for the District of Oregon in Eugene on July 1, listed assets between $0 and $50,000 and debts between $1 million and $10 million.
Rogue Fare operates two locations in Medford, Oregon, where the LLC is based, as well as restaurants in Klamath Falls, Grants Pass, and Roseburg.
Per the petition, the debtor’s largest creditors include First Bank of the Lake, owed over $2.9 million, and First Internet Bank of Indiana, owed over $1.5 million.
“We are aware of the Chapter 11 filing involving a single Mountain Mike’s Pizza restaurant in Medford, Oregon, operated by one of our longstanding and valued franchise partners. This filing is simply a financial restructuring for that individual location, which remains open and operating as usual with no interruption to guests or business,” Mountain Mike’s said in a statement to The Post.
The company emphasized that the filing is an “isolated incident” and does not reflect the overall strength or performance of the company’s franchise system.
The debtor did not provide a reason for filing for bankruptcy in its petition.
However, rising pizza prices have led to a decline in industry sales over the past few years.
Earlier this year, Mountain Mike’s was ranked as the 6th most overpriced pizza chain in the US.
In February, Papa John’s announced that hundreds of underperforming restaurants would cease operations by the end of 2027, describing the locations as primarily franchise-owned, more than a decade old, and generating less than $600,000 in annual sales volume (AUV).
Meanwhile, Pizza Hut announced earlier this year that it would close 250 locations as its parent company completes a strategic review of the business, and warned that it could sell the chain.
Not only are franchisees across the fast-food industry facing severe headwinds from inflation, supply chain expenses, and labor costs, but pizzerias nationwide are facing stiff competition.
A recent Wall Street Journal report found that pizza restaurants are now outnumbered by Mexican restaurants and coffee shops.
Unlike its better-known competitors, which are closing up shop across the country, Mountain Mike’s has been in full-blown growth mode. Last year, the company opened 24 restaurants across six markets, including a location in Las Vegas.
This year, Mountain Mike’s is committed to opening an additional 25 locations in the US.
Mountain Mike’s was established in 1978 when its first location opened near Stanford University in Palo Alto, California.
The chain was purchased by private equity firm Levine Leichtman in 2017, which later sold it to its current owners, Chris Britt and Ed St. Geme, in 2022. At the time of the sale, the pizza chain had 245 locations, a number that now tops 300.
The company’s crust kingdom already includes Arizona, Idaho, Nevada, Oregon, Utah, Colorado, Texas, Washington, and Wisconsin, with plans to develop locations in Florida, Oklahoma, Arkansas, Tennessee, and Virginia, and further its expansion into New Mexico, Kansas, Missouri, Georgia, North Carolina, and South Carolina.
According to the company website, the total startup investment, including the franchise fee and working capital, ranges between $356,000 and $994,000.
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