Rumer Willis’ Ex Claims She Exploited 3-Year-Old Daughter in Ad With ‘Sexual Humor’

Rumer Willis’ ex Derek Richard Thomas has accused her of exploiting their 3-year-old daughter, Louetta.

In court documents obtained by Us Weekly, Thomas denied allegations of abuse made by Willis in a recent declaration in opposition of his child custody order. He went on to claim that Willis, 37, exploited Louetta when their daughter appeared in a commercial.

“Respondent’s coordinated media strategy and its harm to Louetta are a serious concern,” Thomas’ declaration read. “On February 22, 2026, I sent Respondent a written objection to Louetta’s appearance in paid commercial advertising, noting a specific ad which contained adult sexual humor that was not appropriate context for a two-year-old.”

In an exhibit attached at the end of his filing, Thomas claimed that he wrote an objection to Willis regarding Louetta appearing in the commercial.

“I do not consent to her being used in paid or promotional advertising,” his alleged text message read.

Thomas claimed that Willis did not respond to his message and her next text “came two days later.”

Us Weekly reached out to Willis’ team for comment.

Willis and Thomas began dating in 2022, welcoming their daughter the next year. In 2024, Rumer — who is the daughter of Bruce Willis and Demi Moore — confirmed that she and Thomas had separated. Since their breakup, Rumer and Thomas have been engaged in a contentious back-and-forth regarding child custody and visitation and more.

In court documents previously obtained by Us, Rumer claimed that the pair’s relationship ended in 2024 because of Thomas’ “incessant domestic violence in the form of coercive control and his nonstop argumentative behavior in front of their daughter.” She also alleged, in part, that Louetta was “crying and clearly traumatized by his behavior.”

In documents filed earlier this year, Thomas claimed that he “never physically, or in any other manner, ‘threatened’ [Rumer] directly or indirectly.”

“I have committed no acts of domestic violence in any form, including any active ‘coercive control.’ [Our] relationship was unhealthy and appropriately came to an end, but it was not at all characterized by any violence, physical or emotional attacks or intimidation on my part,” he wrote. “The decision to end the relationship between myself and [Rumer] was a mutual decision made in our mutual best interests.”

In a response to Us last month, Thomas’ lawyer Michael J. Kretzmer added, “First, Miss Willis’ recitation of facts and circumstances is, to put it kindly, substantially inaccurate and replete with false allegations. This matter will be heard by the Los Angeles Superior Court. Mr. Thomas is not going to try this case in the press.”

The statement continued, “Facts and circumstances are not in the least as described by Miss Willis. Derek Thomas is an excellent father who wants nothing more than to be a fully responsible, committed, caring and devoted father to their child. We are confident that in court we’ll see clearly what has occurred in the course of the relationship between Miss Willis and Mr. Thomas.”

If you or someone you know is experiencing domestic violence, please call the National Domestic Violence Hotline at 1-800-799-7233 for confidential support.