Markets 
University of North Carolina football coach Bill Belichick is setting the record straight on his girlfriend Jordon Hudson’s role with the team.
Belichick, 74, spoke to the Wall Street Journal about where the story came from that he reportedly asked Hudson, 25, to be copied on all of his work emails.
“When I took the job here, it was December, and at that time I was doing five TV shows, the radio show, I had a book coming out,” Belichick said in a story published Wednesday, September 16. “I had a lot of other things going on when I took the job.”
He continued, “I sent an email when I got here and I said, Can you please forward any requests to Jordon about my personal appearances so that I can work and coordinate them outside the university? Didn’t have anything to do with the university. Well, that was leaked as released as ‘Jordon’s involved in every single thing that I do and she’s copied on every email.’ That’s just a flat-out lie.”
This isn’t the first time Belichick has spoken about the issue. The legendary head coach took over the UNC job after the 2024 season ended, and speculation about Hudson’s role with the program began shortly after. In a May 2025 interview on SportsCenter, Belichick insisted his relationship was “really off to the side.”
“It’s a personal relationship and she doesn’t have anything to do with UNC football,” he said.
Belichick’s answer also came after journalist Pablo Torre reported Hudson had been banned from UNC’s football facilities — a fact that the university disputed in a statement to Us at the time.
“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement read. “Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University.”
Days after his SportsCenter interview, Belichick went on “The Pivot” podcast, where he said that Hudson helps him focus on football while she takes care of “the other opportunities that come along.”
“It would be personal opportunities, [like] a speaking thing, appearance on this or talk about this or somebody happens to want an autograph, that type of thing,” he explained. “So, she kind of helped organize that for me.”
He added that the team also didn’t have a sports information director dedicated to the team at the time, making it even more important for Hudson to help him filter requests.
“That was taken as ‘Jordon’s running the sports information department,’” he said. “She’s not doing it. I mean, there was nobody to help me sort them out, so I was asking her to do that.”
Read the full article here
