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Hard Mountain Dew is offering a $1 million prize to anyone who can provide proof that Bigfoot exists, as the alcoholic beverage brand launches a fall marketing campaign built around the legendary creature.
The “Bigfoot Bounty” promotion opened Wednesday and runs through Nov. 30, giving adults 21 and older the chance to submit what the company describes as “verified evidence” of Bigfoot’s existence.
“Hard Mountain Dew has always been about chasing bold experiences, and Bigfoot Bounty takes that mindset to the next level,” Erica Taylor, senior brand director for Hard Mountain Dew, said in a statement.
According to Hard Mountain Dew, entries will be evaluated using standards developed with Bigfoot researcher Bryce Johnson, who has appeared in and produced a docuseries exploring reports of the creature.
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In order to be considered for the $1 million grand prize, participants must submit compelling evidence that meets the contest’s verification requirements, including at least four types of supporting material.
Examples listed by the company include alleged Bigfoot footprints, handprints, thermal imaging, hair samples, audio recordings, environmental evidence and photographs purportedly showing the creature.
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Even if no one claims the grand prize, the company said 100 entrants will receive the equivalent of a free 12-pack of Hard Mountain Dew in the form of cash.
“Every fall, someone’s got a story of a shape in the trees or a sound they can’t explain. Whether you catch Bigfoot or just catch a good story trying, there’s nothing better than an ice-cold Hard Mountain Dew at the end of the hunt,” Taylor added.
Legends of Bigfoot have circulated for centuries, particularly across the Pacific Northwest, where stories describe a large, hairy, human-like creature roaming forests, according to the Washington State Military Department.
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The creature has long been the subject of reported sightings, footprint discoveries and blurry photos and videos.
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