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Blue and orange are pretty popular colors around New York City these days.
For the first time in 27 years, the New York Knicks are in the NBA Finals, and after a thrilling Game 1 victory over the San Antonio Spurs, one thing’s for certain — even if basketball wasn’t your thing before, we’re all Knicks fans now, and we have to dress the part.
Luckily, the world of sports merchandise goes far beyond jerseys and a lot of what’s available looks just as at home on the streets of NYC as it does in the stands at MSG, and naturally, with the Knicks making a run this deep into the playoffs, fashionable merch is in high demand.
Both in store and online, Knicks gear is flying off the metaphorical shelves.
“I feel like we made the best bet ever,” Danielle Snyder, the co-founder of DannijoPro, a premium label that combines fashion and sports fandom, told The Post ahead of Game 2. The brand’s Knicks bestsellers include the Game Day tee, satin bomber jacket and and a letterman half zip with a crocheted collar, but Snyder notes that it’s been difficult to keep things in stock and many of its top products are currently sold out.
She cites “the power of the Knicks brand” as a reason why DannijoPro’s designs have caught on with regular New Yorkers and famous fans alike. Gary Vaynerchuk and Spike Lee have received custom-made pieces from DannijoPro and Brooke Shields and her daughter Rowan Henchy were spotted in DannijoPro at The Garden.
“It’s not just a garment…” Snyder said. “It’s a premium product that’s tied to emotion, experience, a specific roster, historic run.”
Terez, founded by Zara Tisch, is another brand in the premium sportswear space. Its Knicks bomber jackets, baby tees, and crewneck sweaters have been bestsellers throughout the recent postseason run.
“I never knew I wanted to even be in the sports category, but our mission has always been about bringing people together,” Tisch said. “In the male-dominated industries, we need to celebrate the women behind the athletes, the women at home, the women in the field and the women on the team.”
Knicks fans aren’t just searching for new merch; vintage Knicks gear is in-demand, too.
“After last year, which was an incredible run, this year has doubled that,” Michael Spitz, owner/operator at the East Village vintage shop Mr. Throwback, told The Post.
Mr. Throwback stocks vintage hats, T-shirts and more, in addition to new customs the shop is designing and selling.
“You can’t walk into any other store and find what you want,” Spitz said. “You would need a DeLorean to take it back to 1994 and go to Sports Authority or Champs or Modells and buy it, but you could buy it now.”
New York-based label Dannijo, known for statement crystal work, bold silks and powerful storytelling, is taking fandom fashion to a new level with Dannijopro — “a new era for premium fandom.” The officially licensed NBA gear is inspired by the founders’ “love for sport, style, artistry and nostalgia with the power of being on a team.”
While styles are selling out quickly, these are still available in most, if not all, sizes:
Terez is a woman-owned sportswear brand catered toward women “designing clothing the fan wants to wear not only to the stadium, but during their everyday lives,” per founder Zara Terez Tisch. The brand counts Anne Hathaway among its famous fans; Hathaway was spotted at MSG last year in a Terez x Knicks bomber jacket.
While that style is sold out (as are many of the brand’s other Knicks best sellers), these are still available to add to your cart now:
You don’t have to be in NYC to shop vintage from East Village shop Mr. Throwback. The brand’s vintage and custom designs are available to shop online, too. In fact, they’ve been fielding more online orders than normal since the Knicks secured their spot in the NBA Finals.
It will always be New York or Nowhere, but right now, it’s NBA Finals or Nowhere. The iconic NY brand dropped some new Knicks-inspired designs especially for the Finals, including “The Finals or Nowhere” tee and a “Knicks 6th Borough (Finals Edition)” design.
The NBA Finals pieces are available to preorder now, but if you’re looking for something in stock, these pieces are available in a range of sizes now:
Mitchell and Ness is one of the leading brands for licensed athletic apparel, and if you’re looking for a vintage jersey, this is the place to get it. In addition to fun New York-themed T-shirts, you can snag jerseys from every era of Knicks basketball, from the ’50s through the early ’10s.
Ahead of the NBA Finals, Faherty teamed up with current NY Knicks captain Jalen Brunson on a capsule collection with seven pieces.
Most of the pieces in the collab are only available in one size and have extremely low stock, but this hoodie with Brunson’s personal mantra — “the magic is in the work” — is available in nearly every size offered. If you’re looking for a cozy way to show off your Knicks fandom, this might be it.
Founded by NFL wife Kristin Juszczyk, inspired by designs she’d create for herself and other NFL WAGs, Off Season is “a new vision for sports-inspired style” that has expanded into the NBA. Off Season’s Knicks designs blend sport and style seamlessly for your new favorite blue and orange pieces perfect for any season.
Just a few weeks after the brand went viral when Kylie Jenner wore one of its Perfect Classic Tanks on Celebrity Row, Guizio dropped its New York Forever Shrunken Hoodie ($168) — a cozy, cropped zip-up hoodie in Knicks blue with an orange applique.
Temps are rising in NYC, but if you’ll be watching the games from home, a blanket hoodie from Jill Martin is the perfect way to relax and cheer on the Knicks from the comfort of your own couch. The brand calls it “the best hoodie in the world” and notes it’s “the perfect blend of lounge and streetwear.”
Just in time for the NBA Finals, the brand dropped a new hoodie with a New York Knicks 2026 NBA Finals embroidered chest design in four different colors.
While “Giggly Squad” host Paige DeSorbo’s fashion line Daphne doesn’t have anything outwardly sporty among its catalogue of “ready to lounge” basics, Knicks fans can get free orange embroidery on white or navy Hannah tees ($68.00) with the code GOSPORTS.
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